Hello, I came across the following article (which is an excerpt from a book - details in the article). Link here: How Steve Jobs Made the iPad Succeed When All Other Tablets Failed | Wired Opinion | Wired.com Now, overtly, the article is about the iPad, which makes for interesting reading by itself. But I was also struck by how much of what Jobs was talking about when he was designing the iPad actually applies to the Surface. For example, from the article: Of course, Jobs' answer to this was the iPad, but note that in a very real sense, it is the Surface (particularly, the RT) that responds most effectively to his question. The iPad, even now, is only a partial response though it has had the advantage of the first mover, which has proved to be of immense market advantage for Apple.