I found this very interesting and very true. People truly hate on one brand because confirmation bias. These people cannot accept that maybe another product can be as good or maybe better than the one they are "loyal" too. For example, Playstation fans cannot, for the world, accept that the Xbox is great system. They will insult, harass Xbox users because for some reason they have to defend their PlayStation as being the "superior" console. Unlike me, I'm an Xbox fan and prefer the Xbox, but I accept that the Playstation is a great system. For some reason, some people cant do that.