Why doesn't Microsoft pay developers to create high quality official Microsoft applications, or give this money away to independent devs as grants if they support the Windows Store? 1. Microsoft was years late to the app store idea, well behind Apple and Google 2. App growth and quality might be slowly increasing or dwindling in the windows store right now 3. WebOS, Amazon and BBOS had excellent hardware and/or OS features and functionality, but all ultimately suffered dearly due to impoverished or lacking app stores (as well as other issues too, mind you) 4. You have the money, you have the need, use the money as a catalyst to jumpstart store growth If Microsoft spent $500 million dollars, they could pay 2,500 different devs 100k a year for 2 years to create high quality apps and buff up the Windows Store. 1. strategy: look in iOS and Android app store, find most successful app categories, make apps for them 2. That's 2,500 high quality Microsoft supported apps, that work well for 3. They don't even have to be free, sell some of them for a few bucks. OR 1. Create a contest and give devs app categories to create an app in 2. The most downloaded and highest rated apps in each category get grants of $1,000,000 after the contest ends (say after 6 months to a year) OR 1. Find some CS undergrads who're doing a COOP degree 2. Hire them to write apps If Microsoft did any of the above or a combination, I think they'd experience a decent growth in the store.