Just got off the phone with a Customer Service Supervisor at Microsoft. They are seriously considering a trade-up program for existing Surface users for their touch and type keyboards. I have been informed that this is a topic of weekly discussion. My argument to them was that if they are offering Apple Customers a trade-up, why not their own early adopters who showed brand loyalty? Also that the best way to sell new type covers is for existing users to display them in public and create some gee-whiz-that's-cool buzz. Anyway, take it for what it's worth. At least they are talking about it.