Microsoft Surface May Come to Retail Chains Before Christmas

Discussion in 'Surface Forum Site News' started by dgstorm, Dec 11, 2012.

  1. dgstorm

    dgstorm Editor in Chief Staff Member

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    Here's some great news for MS Surface fans today. In case you haven't heard, the Surface isn't doing so hot in sales right now. (That's obviously not the good news.) Apparently, the problem is not the quality of the product, nor is it because of its pricing. Several industry analysts have weighed in with the perspective that Microsoft's sell-through problem is only because of their limited exclusivity in Microsoft Stores. That may be about to change. Supposedly, Microsoft is planning to start selling the Surface in regular retail outlets before the Christmas season. Here's a quote with some of the details,

    We think that this is a very wise move, and something Microsoft should have done to begin with. Regardless, if they do move this direction we will applaud them for it. It's better late than never...

    Source: InformationWeek
     
  2. Mr.NK

    Mr.NK Super Moderator Staff Member

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    And if you have any information about regular stores, please share them with us at this thread, so anybody can test before buying.
     
  3. J515OP

    J515OP Super Moderator

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    I'm guessing this was the plan all along. They probably had some internal targets and said if we sell less than this, then no broad distribution but if we hit these marks then we will increase production and make widely available. That would actually be a very smart thing for MS to do. Of course putting as many out there as possible is one option but given their recent hardware misadventures (Zune and Kin come to mind) this conservative approach was the right thing.
     
  4. bman5

    bman5 New Member

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    Best move for them. Anyone that explores a surface will want to buy it, but if they have no way of exploring, MS has no chance.
     
  5. ArnoldC

    ArnoldC New Member

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    I agree, many people are not like us, and they may believe online reviewers like that lame one from BBC. I was in a group of friends who are solid Apple followers and a few of them were interested, but most of them tried to avoid any discussion against their iPad. All of them were appreciative, and I got complements on the hardware build.
     
  6. MarcelP

    MarcelP New Member

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    It's been confirmed but only for the U.S and Australia for now...(Best Buy & Staples)
     
  7. TrentonT

    TrentonT Member

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