Sales of the Surface are Slowly Improving

Discussion in 'Surface Forum Site News' started by dgstorm, Oct 25, 2013.

  1. dgstorm

    dgstorm Editor in Chief Staff Member

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    The good news for Microsoft was that it didn’t have to write off $900 million because of poor Surface sales again last quarter. The trouble, though, is we still don’t have any idea of how well the Surface is really selling, although we do know that it’s selling better than it has in previous quarters. Microsoft said on Thursday that its Surface sales generated $400 million in revenue over the last quarter and that it sold twice as many Surfaces in fiscal Q1 2014 than it sold in the previous quarter.

    Microsoft credits the boost in Surface sales to both price cuts for older models and an improved marketing campaign that doesn’t involve breakdancing. While this is all well and good, it doesn’t tell us much about how many Surfaces the company is actually selling and whether it’s making any money from them. As ZDNet notes, Microsoft’s devices and entertainment division last quarter took a big hit and posted an operating loss of $15 million, which marks a year-over-year drop of 171% from the $21 million gain that it posted in fiscal Q1 2013.

    Continue Reading @: Microsoft Surface sales rise, actual number still unknown | BGR
     
  2. oion

    oion Well-Known Member

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    Yup. More detail:

    That is a whole lot of different business divisions and numbers, geez.
     
  3. TeknoBlast

    TeknoBlast Active Member

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    With all the different divisions, MS must have a massive accounting team.
     

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