Stephen Elop Will be Put in Charge of Xbox Gaming Division, Surface & Windows Phone

Discussion in 'Surface Forum Site News' started by dgstorm, Feb 25, 2014.

  1. dgstorm

    dgstorm Editor in Chief Staff Member

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    In a supreme twist of irony, Stephen Elop has been named by Microsoft to be taking over as head of the Xbox Gaming Division of Microsoft. The soon-to-be former CEO of Nokia will be taking over the position, despite several earlier rumors suggesting he intended to shut down or sell-off the division if he had been named as Microsoft's new CEO. Now it seems he will be given the task of making sure it survives and thrives despite the intense competition from the Sony PS4.

    Reportedly, Elop will also be in charge of Microsoft's Windows Phone efforts and their Surface product as well. This will all occur once Microsoft takes control of Nokia's handset business. Now that Elop's fate is tied directly to the success of these divisions it's likely we will see the former head-boss of Nokia with a different outlook on them. Let's just cross our fingers that he is more successful with these products than he was with Nokia's. Here's a quote with the full internal memo below,

    Source: BGR
     
  2. tarrant64

    tarrant64 Member

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    So either the rumors are absolutely false, or Microsoft has made a poor decision. Hard to tell, but it sounds like some people thought that putting a guy who had doubts about a product in charge of that product was a great idea. I'm curious if there were no other candidates that could have been promoted from within any of the divisions impacted by change. I find that hard to believe.

    I think Microsoft made a great decision with Satya, promoting from within and choosing a candidate who had been with the company for many years, knew the culture, proved he could help move the company forward into new directions...and then they pick Stephen Elop, who was rumored to want to dump the great Xbox gaming division of Microsoft...in charge of the gaming division.
     
  3. kristalsoldier

    kristalsoldier Well-Known Member

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    I hate to think about what Elop would do to the Surface line up too!!!!
     
  4. CreativeLemming

    CreativeLemming Active Member

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    Given my past experience (he took over as CEO of my old company before he ditched our OS and moved Nokia onto the path to Windows, making me redundant in the process), then nothing would surprise me.

    Not at all surprised that he's become head of devices given his recent Nokia stint, although happy he lost the race to CEO. Regarding his statements about ditching the line, check out his background - he's got quite a history of 'turning companies around' in quite an interesting manner. Also interesting is the recent news that NSN might be merging with Juniper networks (ex-Elop company, hmmm?)

    ...not that I'm bitter or anything.
     
  5. kristalsoldier

    kristalsoldier Well-Known Member

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    Sorry to hear about the adverse impact Elop has had on you personally. I just hope he does not insist that the Surface line-up resembles anything like the Nokia tablet or otherwise tarnishes the Surface line-up in any way. That would be a pity.
     
  6. msft

    msft New Member

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    Nokia were absolutely clueless before Elop came in. The last Symbian OS they released was disgraceful. They were going to become a second-class Android phone manufacturer as the design of the phones was also sooo much out of date. Just look at the phones before he came in, you will be surprised how bad they were compared to the competition. Elop turned it around and now Nokia has beautiful and functional phones that some will argue are on par with the iPhones and the Galaxys. It it was a fair start between Nokia Apple and Samsung, Elop would have been much more praised, but the huge momentum of the iPhone and the already developed ecosystem of the app stores were something you can do nothing against because it was too late.
    Overall I expect an even better design for the hardware and I must say that I think the new team at Microsoft will do wonders. The cloud industry is projected to rise hugely in the near future and Nadella will make sure MS gets the absolute maximum of it, Bill Gates coming back to help again and Elop to build a better looking Xboxes and Surfaces? Just wait until the early investors get in. MS stock is the next Apple, you will be quoting my post.
     
    Last edited: Feb 27, 2014
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  7. tarrant64

    tarrant64 Member

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    I am quoting your post - better looking xbox and surface?

    Both of which don't have problems in the looks department, purely functionality and software. So again...still wondering what Elop is supposed to do there. Neither of those products (Surface is debatable) are really struggling right now. Xbox being behind in PS4 sales? Its still early in the game, and someone has to be #1, there's always a #2. Surface 2? Doing much better than the first time around with nothing really changed in terms of the looks department.
     
  8. msft

    msft New Member

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    surface is fine but I disagree about the xbox. it could be a lot better and it will be in the future. Microsoft started producing beautiful hardware with the lumia and surface brands and I expect that to translate to xbox thanks to Elop.
     
  9. CreativeLemming

    CreativeLemming Active Member

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    If you compare the design of the N9 (based on the disbanded Meego OS, designed before Elop came along) and Lumina, you'll probably notice a striking similarity. This was beautiful Nokia design, not Microsoft design. So they weren't completely clueless :)

    Anyway, didn't mean for my comments turn into a Nokia/Meego/Symbian/Microsoft discussion, there are other forums for that. Was merely commenting on how his past history might help understand his comments.
     
  10. tarrant64

    tarrant64 Member

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    I do hope Elop does great things for the divisions he's taking over, it's just odd for me that (granted they were just rumors) that they would choose someone who was potentially questionable. But given the additional information about his history, he may be a great fit in terms of ensuring product success. I wish there was more on who else could have potentially taken the lead position, you know, who were the competitors (if any).
     
  11. msft

    msft New Member

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    the design might have been there, but what matters the most is the decision on sticking with it for the future. companies have hundreds if not thousands of designs and prototypes and do test the water all the time. a good ceo is the type that identifies the best possible solution and sticks with it. of course Elop didn't draw himself the design, same as Jobs didn't design the iPhone too. also Elop's plans on shutting down bing and xbox might have turned out good, who knows - a success can be achieved in many ways. personally I didn't like the idea, but I'm sure Elop will contribute to this division no matter what his vision is - these people are too professional, no worries there.
     
  12. kristalsoldier

    kristalsoldier Well-Known Member

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    You seem to be an ardent supporter of Elop. As for me, I don't know the guy at all - even at third hand! All I know is the very little (and probably biased) accounts that I read in the popular press. But, I would like to know why you think Elop may make a positive difference to MS - particularly where the Surface line is concerned.
     
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