Microsoft's Surface, Apple's iPad in customer satisfaction dead heat Ref: Microsoft's Surface, Apple's iPad in customer satisfaction dead heat | ZDNet according to J.D. Power. The ratings firm said in its latest tablet satisfaction survey that the idea of a convergence device is far from dead. Customer satisfaction for hybrid devices is 11 points higher than tablets. Overall, Microsoft and Apple are in a dead heat in terms of satisfaction with the Surface and iPad, respectively. Devices like Microsoft's Surface, Apple's iPad Pro and a bevy of 2-in-1 devices are leading to an increase in customer satisfaction as well as more engagement