Why are digital content so overpriced? At my local MediaMarkt store I can purchase The Hobbit on blue ray disc for $7,61. And on the Xbox Video store the same movie in SD is $21,57, and on iTunes its $26,23. How can a "real" physical copy of the same movie be that much cheaper? If digital content was priced as competitively, as the physical copies are at my local store, I for one would purchase a lot more movies.