Simulated Q&A: Hey Cortana why is MS abandoning the Surface tablets running Windows RT just when the ARM SoCs are reaching parity with mighty Intel? Cortana: Sometimes companies don't understand the strengths of their own products, mismanage their marketing, and flat out blow it while trying to protect old alliances. See: https://gigaom.com/2015/01/16/intel-keeps-throwing-billions-down-the-drain-at-tablets-phones/ I doubt MS is even getting any subsidies for their support.