I have noticed on nearly every single review, the reviewers mention that they keyboard is necessary and so you have to factor in the $129 cost. Then they compare to iPad and they say for $499 you can get an iPad, but at a minimum your spending $629 for a Surface 3 with keyboard. These reviews are all coming off as extremely biased. The iPad can't even stand up on its own without buying a $39 magnetic screen cover, so that should be included in the price. So if we were really comparing device to device, it should be $499 for a 64gb S3 vs $539 for an iPad Air 2 with magnetic cover. Then if you want to do anything productive at all with the iPad you also need a keyboard, but unfortunately Apple doesn't make the iPad to work well with keyboards so your stuck buying a 3rd party case that will make the iPad thicker and only work over bluetooth causing noticeable lag when typing. A keyboard case for iPad will run about $99. Personally i would rather have the S3 that is designed to work well with a keyboard that Microsoft designed the tablet to be used with. I would happily pay $29 more dollars for that. So for $599 you could have an iPad Air 2 with clunky keyboard case with a keyboard that has to be charged separately. Or for $629 you could have the S3 with a keyboard the device is designed to work with. Then consider that Microsoft offers student and military discounts and a large group of buyers of the S3 will only be paying $450 for the S3 or $566 for the S3 with keyboard (both of which are cheaper than an iPad). Reviewers seem to leave out the discount that you can get with Microsoft but can't get with Apple.