You aren't immune from advertising simply because you download stuff you watch instead of watching it on TV due to "product placement". For instance, I was watching "NCIS" last night and they were using a SP3 as a video camera at an airport, propped up with it's kickstand so they could send video back to the office. In other scenes at the office, other agents were using SP3s to perform various tasks. I'm seeing lots of this type of subtle advertising by MS.
I tend to record shows on my DVR and skip the ads during playback but that doesn't keep me away from advertising entirely.
I thought MS has gone off the deep end and created a cable TV channel for the surface. Hey don't laugh at the idea. People used to laugh at the idea of a 24 hour golf channel... before they actually created a 24 hour golf channel.