Microsoft, Nvidia Ready For Second Surface RT Despite Big Losses

Discussion in 'Surface Forum Site News' started by dgstorm, Aug 14, 2013.

  1. dgstorm

    dgstorm Editor in Chief Staff Member

    Jun 19, 2012
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    Despite Microsoft's $900 million Surface RT write-off and Nvidia's 71 percent year-over-year drop in Tegra sales attributed to Windows RT's failure, both companies seem to be gearing up for Surface RT round two.

    Nvidia (NSDQ:NVDA) CEO Jen-Hsun Huang confirmed plans for a second-generation Surface RT in an interview with CNET (NSDQ:CNET) and said his company is "working really hard" on Microsoft (NSDQ:MSFT)'s next Windows RT tablet. Nvidia declined to comment on its Surface RT plans when contacted by CRN.

    Last week, Nvidia released its second-quarter earnings report, showing a 71 percent year-over-year decline in Tegra sales, a steep decrease the company said it did not expect.

    [Related: Microsoft Drops Surface Pro Tablet Price]

    In the report, Huang said the dramatic results came after a "particular platform just didn't do as well as we -- or frankly anybody in the industry -- had hoped."

    Nvidia's Tegra 3 chip powered Microsoft's Surface RT tablet, Lenovo's Yoga 11 with RT and the ASUS VivoTab with RT. Both Lenovo and ASUS have removed RT tablets from their respective product lineups over the last few weeks due to lack of interest.

    Originally, Microsoft Surface Pro and Surface Tablets with RT were exclusively sold direct through Microsoft's online and retail stores, bypassing the channel completely. In July, Microsoft approved 10 Large Account Resellers (LARs) to sell both tablets in the U.S., but it has yet to include remaining partners. Regardless, resellers say they have seen little interest in tablets with RT, though Surface Pro is slowly but surely gaining adoption.

    Continue Reading @: Microsoft, Nvidia Ready For Second Surface RT Despite Big Losses
  2. Telstar1948

    Telstar1948 Active Member

    Jul 12, 2013
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    Columbia, Missouri
    My Device:
    Surface Book
    Kinda what many of us thought; RT struggling but Pro gaining some ground. I have to say that I've seen an increase in TV commercials for the Surface line. MS seems to be hitting more effectively and more often with their advertisements now. That was obviously needed from the start, as many have commented, so compared to some months back the quantity and quality of the TV ads are on the upswing.

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