New report explains why Microsoft ditched plans to launch the Surface Mini

Discussion in 'Surface Forum Site News' started by dgstorm, Jun 30, 2014.

  1. dgstorm

    dgstorm Editor in Chief Staff Member

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    Microsoft’s line of Surface brand tablets have easily been among the most sleek and well-made Windows devices the world has ever seen. What they haven’t been, however, is a hit with consumers or enterprise users. Microsoft continues to improve its Surface lineup each year, having most recently launched the new 12-inch Surface Pro 3 tablet that features what quite possibly the most impressive laptop/tablet hybrid design we have ever seen. The devices are still a tough and expensive sell in a market driven by price, however, and they don’t offer much in the way of truly useful differentiation.

    Apparently, Microsoft’s much-rumored Surface Mini tablet didn’t offer much differentiation either, and a new report claims Microsoft cancelled plans to build the smaller tablet at the last minute.

    Citing its usual anonymous supply chain sources, Digitimes on Monday reported that Microsoft called off its plan to mass-produce and launch the Surface Mini tablet back in May. According to the report, the decision to cancel the device was made because the tablet lacked differentiation compared to other small tablets, and also because the company received “negative responses” from its various brand vendor partners.

    Continue Reading @: Microsoft Surface Mini Release Date Cancelled, Report Claims | BGR
     
    Last edited: Jul 1, 2014
    dascrow likes this.
  2. daniielrp

    daniielrp Active Member

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    Wasn't this already known the day after the SP3 was announced?

    E.g article from The Verge on may 20th May:

     
  3. dgstorm

    dgstorm Editor in Chief Staff Member

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    Yep... but some folks might have missed this news and it seemed intriguing.
     

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