Editor in Chief
The latest comments from Microsoft's Chief Marketing Officer (CMO) Chris Capossela make it clear the company is acutely aware they need to build a more compelling smartphone in order to get competitive in that arena. According to Capossela, that even though their flagship Lumia 950 is solid, Microsoft still has more work to do, if they are going to get consumers to "move from an iPhone to one of [Microsoft's] phones."
In a recent Twit.TV Windows Weekly show, Capossela shared that Microsoft needs, "We need more breakthrough hardware work, we need more breakthrough experiences." He added that Microsoft needs to find the same success with smartphones that they have with the Surface tab, akin to, "some sort of spiritual equivalent on the phone side that doesn't just feel like a phone for people that love Windows."
His comments support his previous hints that Microsoft is working on a "breakthrough Surface phone." He also added, that Microsoft still needs "...time to actually build that." Capossela elaborated by making it clear that smartphones need some basic app functionality that the current crop of Windows phones do not have. He said,
"You need Snapchat, you need Instagram ... you need Uber, gotta have it. There's 10-15 apps that you just have to have on the phone."
We agree. If you build it, we will come, and buy it!
Source: Windows Weekly 445 Microsoft Marketing Chief Chris Capossela | TWiT.TV