Editor in Chief
RIM must really be in its death throes and grasping for air, because a new report suggests they are considering following Nokia's strategy by adopting Microsoft's Windows mobile. This may be a very wise move on their part, but perhaps it's something they should have considered much sooner. According to a source at Reuters, RIM's board of directors is under enormous pressure to find a solution to their faltering business model. Basically, they need to come up with a new solution or the ship may sink. One option they are seriously considering is selling off their network business and forming a strategic partnership with Microsoft, in which they would sell BlackBerry devices that come equipped with the Windows Phone 8 operating system. Here's a quote with some additional details,
Specifically, the sources said that “Microsoft CEO Steve Ballmer had approached RIM in recent months, looking to strike a partnership similar to the one the software giant has with Nokia.” RIM has spent much of the past year working on BlackBerry 10, the newest version of its operating system that is seen as make or break for the company.
Unfortunately for RIM, their next BlackBerry 10 is delayed until next year, which may be far to late to make a difference against the Juggernauts of Android and Apple.
What do you guys think? Could this idea save RIM from it's impending demise?