You seem to be an ardent supporter of Elop. As for me, I don't know the guy at all - even at third hand! All I know is the very little (and probably biased) accounts that I read in the popular press. But, I would like to know why you think Elop may make a positive difference to MS - particularly where the Surface line is concerned.
because before the acquisition from Microsoft, Nokia was already trying to make devices that suited Microsoft's vision on markets- os-wise, design-wise and most importantly - target-wise. the strategy core of early brand/os adootion - asha/unlicensed windows/office in undeveloped countries, the high end and enterprise business - nokia 1020, surface pro, and middle end/student space - rt/office student/lumia 520 etc. apple has no low end and student end. the student end is more or less the tech geeks and the high end is targeting the rich people, the movie/design/other profession individuals, as compared to Microsoft's high end where they target the management/executives. Samsung - they are still experimenting and haven't settled in a segment comfortably, because it's impossible for them to do so - they have no complementary products. So their main strategy is to just try and produce quality devices and if some turn out to be a hit - then well done. Other Android manufacturers are just flooding with cheap average smartphones with no hope of distinguishing and establishing brand loyalty so their "strategy" is just supply-chain management. blackberry - sucks. so basically what I'm saying is that Elop turned Nokia's head where Microsoft's looking and will know better than anyone how to continue that - an outsider will need a lot more time to do it. and people overestimate what a VP of a division can do really - everything has to go through the board, so he won't have that much freedom to screw things out. he has experience and knows nokia's hardware manufacturing facilities, also contractors and talent - there is a lot of work done before the final product is announced, so Microsoft are using his experience. then again complementary products are a major reason why mergers are done and I'm expecting xbox, surface and nokia to be more complementary in a way that I would like to have them all so they will work and interexchange information between them and do stuff other similar products from different manufacturers wont do.