Editor in Chief
Although it's too early to call it a failure, a new rumor from DigiTimes suggests that Microsoft's Surface RT tablet isn't doing as well as the folks at Redmond were hoping. Originally, MS had a target of selling 4 Million units by the end of 2012. Supposedly, according to sources from Microsoft's supply chain, they have recently cut this target in half to just 2 Million. Here's a quote with a few more details,
Here in the forums, we are huge fans of the Surface RT tablet. Certainly it has a few quirks, but overall it is a solid device that really does a great job of bridging the gap between the PC world and the tablet world. We can't disagree that a more competitive price might improve its sell-through numbers. Of course, the Holidays are still bearing down on us, so you never know how well it might do before the year is out, and for now this is only a rumor. We will keep you guys informed as things progress.Microsoft originally expected to ship four million Surface RT devices by the end of 2012, but has recently reduced the orders by half to only two million units.
Although Asustek Computer, Samsung Electronics and Dell have all launched Windows RT-based tablets, consumer demand for those devices is also weak.
The sources also pointed out that Surface RT is also unlikely to achieve great performance in the upcoming quarter which may force Microsoft to bring out its Intel-based Surface Pro tablet earlier in December.