It seems there's a fad/trend (deceitful marketing practice) emerging of claiming USB 3.1 support and in the fine print stating USB 3.1 gen 1 which is exactly the same as USB 3.0 i.e. the same 5gbps transfer rate as USB 3.0 instead of the 10 gbps transfer rate of *real* USB 3.1.
I'm not sure this is even allowed by the USB Standards Organization and if it is, it shouldn't be. AFAIK USB 3.1 gen 1 is a mode of USB 3.1 for backwards compatibility with USB 3.0 and wasn't meant to be a Public Marketing thing to confuse consumers. To me if you only support 5gbps then the label and marketing should say USB 3.0 if you support 10 gbps then and only the. Should you be allowed to use the USB 3.1 label and marketing.
The inclusion of a Type C connecter is separate from USB 3.1 and can be used on any USB port as well as a Type A or B connector can be used on USB 3.1 and Id assume that could be true with mini or micro ISB connectors as well.
I hope the standards body steps in and smacks these guys early and hard and tightens the rules if there was previously some ambiguity in using the terms.