According to Microsoft there were in total 527,000 apps (340,000 WP apps & 187,000 Windows apps) in the Store as of September 2014. Comparatively there were 1.3 million each in the Apple and Google Play stores. http://www.zdnet.com/article/microsoft-hones-its-plans-to-try-to-close-the-app-gap/ Seriously, I've looked at a lot of these apps, tried searching apps etc. and the numbers are not the real issue. 1.3 million or 500,000 apps are completely unmanageable. To be sure there are plenty of 'crap' apps that have little to no value whatsoever. Running 8 new apps a day it would take you 445 years just to run them all and you wouldn't be able to store them on your device nor manage navigating to launch them. There is a gap in popular apps and a paradigm shift in what's popular. It shouldn't be hard to identify what the most needed Apps are then; Focus, Focus, Focus on the critical apps. Fielding a vast Army takes a lot of resources, time, and money which could be better spent on more targeted efforts. New apps coming into the Store should have some particular value over what's already there not just another copy of the same feature set. what's the point of copy after copy of the same lame entry. Searching for Apps in the Store is atrocious... I searched for something and found nothing relevant but got a screen full of stupid games. Categorization needs subcategories and collections seems as random as the lottery but that's just the organization hierarchy the actual placement of apps needs a lot of work as well even with a paltry 527,000 apps. BTW: App Counter says there are 189,106 apps in the Windows Store today. I'm not sure what the right number should be, perhaps 1000 or 5000 or maybe 10,000. How many can you think of that you need?