Microsoft re-brands its entertainment apps

Discussion in 'Surface Forum Site News' started by dgstorm, Jul 7, 2015.

  1. dgstorm

    dgstorm Editor in Chief

    Jun 19, 2012
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    As part of the build up to the launch of its latest OS, Microsoft is re-branding its entertainment apps to a more neutral naming scheme.

    Gone is the old and confusing Xbox gaming branding for music and videos. I for one approve, I never quite understood why Microsoft was trying to encapsulate its entire media suite under a gaming title.

    As part of the change, Xbox Music will be renamed to Groove, because “Groove describes what people feel and do with music,” says Microsoft. Despite the name change, the $9.99 a monthly or $99 yearly subscription for music streaming will remain as it was with Xbox Music, but track purchases will be moving over to Microsoft’s Windows Store. Those with an Xbox Music Pass will automatically be moved over to a Groove Music Pass.

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