Dgstorm posted this in the news sections. I submit, wouldn't an AD campaign have cost less than 1 billion? If they wanted us to see them as more than just a software company, or as a PC Company more to the point, they could have made some PC hardware that people actually bought? Just spit-ballin here, just a thought. Besides they have always been a hardware company. Just not a PC company. "The Microsoft Hardware Division was founded in 1982 on the principle of deep integration of hardware with software."