YouTube is Introducing 6 Second Un-Skippable Bumper Ads

Discussion in 'Surface Forum Site News' started by dgstorm, Apr 27, 2016.

  1. dgstorm

    dgstorm Editor in Chief Staff Member

    Joined:
    Jun 19, 2012
    Messages:
    717
    Likes Received:
    164
    Trophy Points:
    43

    Here's a story from yesterday that we didn't quite get to at the end of the day. YouTube just announced they are planning to implement their new 6 second un-skippable micro-ads. They are called bumper ads and Project Manager Zach Lupei described them as — “a new six-second video format […] ideal for driving incremental reach and frequency, especially on mobile, where “snackable videos” perform well.”

    Luepi also shared, “We like to think of Bumper ads as little haikus of video ads – and we’re excited to see what the creative community will do with them." While we appreciate his passion for his job, we can imagine that being un-skippable might irritate YouTube users. You can check out an example of the Bumper ads above. Let us know what you think of them.
     
  2. hughlle

    hughlle Super Moderator Staff Member

    Joined:
    Jul 7, 2014
    Messages:
    2,701
    Likes Received:
    422
    Trophy Points:
    83
    I would love to see a study performed which investigates how profitable these kinds of youtube ads really are for businesses. I'm sure not many people watch an ad when there is a button saying skip.

    Personally, when an add appears which cannot be skipped, I focus my attention elsewhere, even if it just checking my phone.

    Have any of you ever been "out" and bought something following a youtube ad? Did the ad convince you to buy something, or did you buy it because the ad simply reminded you that you were already considering the product or service?
     
  3. kundas1

    kundas1 Super Moderator Staff Member

    Joined:
    Dec 4, 2013
    Messages:
    1,653
    Likes Received:
    299
    Trophy Points:
    83
    My Device:
    SPro3
    ^^ hahaha I do the same thing but I make sure I mute the ad just to "stick it to them" for MAKING me watch that crap! but you mention all good points
     
  4. leeshor

    leeshor Well-Known Member

    Joined:
    Jun 19, 2012
    Messages:
    5,071
    Likes Received:
    877
    Trophy Points:
    113
    Location:
    Norcross, GA
    My Device:
    SPro4
    Those ads go in one eye and out the other. ;)
     
    dgstorm likes this.
  5. GreyFox7

    GreyFox7 Super Moderator Staff Member

    Joined:
    Jul 27, 2014
    Messages:
    6,342
    Likes Received:
    1,279
    Trophy Points:
    113
    PC World has or had unstoppable ADs, I just quit going there. They have nothing that's irreplaceable.
    The rule of thumb for web site performance is, if it takes longer than 3 seconds to load, the user is gone. Attempting to play a 30 second spot gets an automatic page close. Anything that auto plays especially with sound, closed with prejudice.
     

Share This Page

Search tags for this page

youtube has un skippable ads