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Tablets are a hot category once again this holiday season and as it did in 2011, Apple’s (AAPL) iPad lineup is seen leading the pack this year. According to a survey conducted between October and November 2012 by market research firm Parks Associates, 44% of the tablet-seeking holiday shoppers polled planned to purchase an iPad this year and 24% were eying a Kindle Fire. The study gets interesting in the No.3 and No.4 slots, however — the firm’s data shows that 21% of consumers polled planned to purchase Microsoft’s (MSFT) Surface tablet compared to just 12% who planned to by a Nexus tablet.
Considering the continued heavy interest in Google’s Nexus 7, this could be a solid indication that Surface sales this holiday quarter won’t be the catastrophe many industry watchers have predicted. Additionally, Microsoft recently announced that it has increased Surface production and expanded retail distribution.
Continue Reading @: Microsoft Surface sales Q4 2012: Surface to outsell Nexus tablets | BGR