Editor in Chief
According to Buzz Marketing Group’s Tina Wells, teens have been telling them that the Microsoft Surface is cool and that it is no longer cool to own Apple. Here's a quote with some additional detail,
What do you guys think? Are you seeing this trend amongst people that you know?Popularity is always a double-edged sword with teenagers and according to the sentiment observed by Buzz, Apple is now too popular to be popular. Replacing iPhones and iPads as the object of teens’ desire is Microsoft’s (MSFT) Surface tablet and Galaxy smartphones from Samsung (005930).
“Teens are telling us Apple is done,” Buzz Marketing Group’s Tina Wells told Forbes. “Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.”
If the firm is indeed onto something, a negative trend in sentiment among teens could have a negative impact on Apple’s business in the short-term, but even more so in the long-term as today’s teens age and enter key buying demographics.