The crowd was heavily weighted on the side of system engineers
Once inside, I was taken to a side table and explained the options and the insurance.
The insurance was a great deal! $99 for two years, $50 replacement cost if anything happens. Drops and water damage included!
I was shown the new Windows 8 laptops where the part time sales people were very knowledgeable.
Oh, and they had Starbucks and bagels and tons of energy bars.