Alternatively, they could have launched the RT at a lower price point - though that too comes with its own share of potential problems!I think they just made too many. They should have known that without a robust app store, the Surface would be a hard sell to the masses. I firmly believe that will change with time, but that's the reality at launch and possibly for the first few years. A fire sale will be great to a lot of tablets in users' hands. That's the best marketing they could do - get real people actually using them. I'm confident that its a good enough product that the rest will take care of itself.
MS has been obsessed with "outcooling" Apple for years. You can't "outcool" Apple but you can outperform them. THAT should be MS's focus.As I mentioned in an earlier post, the RT should have been named Surface Essentials, while the Pro could have remained as is. That would have clearly demarcated the product lines and they could have spun the names profitably in their commercials.
And, yes, MS marketing and pricing were insane. You know what happens when one tries to be too cool - one ends up looking like an idiot. MS's earlier ads were simply idiotic. The later ones, however, were much better.
They should have gotten rid of the desk top completely and called it surface metro , than the pro with desk top could be metro pro. Either way still confusing..:big smile:Their biggest mistake was calling it the "Surface RT" instead of just the "Surface". They broke pretty much every product naming rule in the book when they did that. First of all, what the hell is an "RT"? Do you know? Does anyone know? And by adding the "RT" instead of just calling it the "Surface" left the feeling it was something "less". It accentuated that it isn't the "Pro". Think about it. Isn't it weird that there is no model just called the "Surface"? That my friends is TERRIBLE branding.
And oh yeah, WAY too expensive. The Surface Pro was reasonably priced. The RT? Crazy wrong. And charging $120 for a keyboard it cost them $16 to make? Again, so so wrong.
Then of course we have their silly commercials with all the clickety-clack snippety-snap dancers that gave no one ANY idea on how a person could actually USE the device. Instead their commercials should have gone like this: "The Surface is better than Android and Apple tablets because..." Or how about a series of commercials just explaining how to use Windows 8?
Anyway, MS has always been infamous for horrible marketing. This rollout was no different.