>>>The current ads are a confusing, themeless, melange ... more forgettbale than anything else<<<
Amen. HEY, IF ANY MICROSOFT MARKETING EXECS ARE LURKING, HERE'S A GREAT IDEA:
(Young hip-looking Wall St. or Madison Ave. type on the screen, working with his Surface Pro) You know, the competition likes to talk about the wonderful "experience" that users have with their tablet. Let me tell you about the wonderful experience I have with the Surface Pro. The experience of actually getting real work done! It's a full-fledged, no-compromises [OK so I'm leaving out the battery-life issue here] Windows 8 computer that I can hold in my hand. It runs hundreds of new apps and thousands of legacy software applications. I can hook it up to a big screen keyboard, and use it as a desktop, then use it on the subway, and at home. It has built-in compatibility with nearly every business network in use today. You want revolutionary? Now that's revolutionary."
You really want to sell these things? Don't have him just say it in some metrosexual voice. Have him scream it.