It is because in the last 10 years the desktop x86 Application World has been a desert, of the top 10 x86 desktop applications both number 1 and 2 (by a long shot) are designed to pull you from the Microsoft ecosystem and those are Chrome (top by a huge margin) and i-Tunes...
The desktop while needed for Business, Professionals or Prosumers and Gamers it offers nothing but an exit of the platform for consumers. We as computer enthusiasts can lament the eventual slide of the desktop to a niche or make the Modern UI work (leaving us some vestige of the desktop) or move to Android/iOS.