That totally sucks. I looked at one at a store and it looked quite good for the price. Here, most stores charge $100, but the Microsoft store only charges $70. Some other retailers also discount it.
BTW, this is my first message on my new SP3! It's pretty awesome. Even this 12" screen has small print for my old eyes. A 7" screen would be unbearable.
I have terrible eyesight and have just moved into a flat (my first time away from home) and actually I'm seeing my usage of my Surface change quite a bit. Whereas before I was at a desk with my Surface docked most of the time, now I'm using it on its own quite a lot and man am I starting to struggle with the screen size! Almost tempted to upgrade now... but I think I'll just get a desk back in there for the time being; the cheaper choice.