Editor in Chief
Here's some great news for MS Surface fans today. In case you haven't heard, the Surface isn't doing so hot in sales right now. (That's obviously not the good news.) Apparently, the problem is not the quality of the product, nor is it because of its pricing. Several industry analysts have weighed in with the perspective that Microsoft's sell-through problem is only because of their limited exclusivity in Microsoft Stores. That may be about to change. Supposedly, Microsoft is planning to start selling the Surface in regular retail outlets before the Christmas season. Here's a quote with some of the details,
Microsoft plans to distribute its Windows 8 Surface tablets, currently available only through the company's website and brick-and-mortar stores, through major retailers, according to a published report.
Longtime Microsoft watcher Paul Thurrott said that Surface tablets could start to show up at retail outlets "within days." Thurrot said Microsoft had always planned to establish retail distribution for Surface, "but the software giant has apparently decided to ramp up the speed and make it happen before the holiday selling season is over."
We think that this is a very wise move, and something Microsoft should have done to begin with. Regardless, if they do move this direction we will applaud them for it. It's better late than never...