J515OP, when I read this I interpreted it in a certain way and want to make sure I understand. Did you mean to say:
1. It's good strategy for companies to be dishonest
2. Companies should never admit mistakes
2. Customers should feel good about companies that they feel mislead them
3. That people are not already saying Microsoft bungled the Surface Pro launch.
Does that sound right?
Nope, not quite.
1. There is a difference between being dishonest and not telling everybody everything. Companies frequently do both and to think otherwise is naive. Does anybody know to this day how many Kindle devices Amazon ever sold?
2. Never is a strong word. Sometimes companies do sometimes they don't.
3. People feel good about companies that mislead them all the time (Apple and Google immediately come to mind). That is sort of irrelevant though and I don't think it's the point you want to get at. What specifically is making you feel misled that MS did with the Surface launch?
4. Of course people are already calling the launch bungled. The point is that even if MS had done things differently that doesn't mean they would have avoided the accusations. The attitude seems to be if MS had simply made more units available there wouldn't have been an issue. Of course! Why didn't MS think of that? An example was simply given that in the event a larger supply was not physically possible without more time the responses would likely have been the same.
Edit: For a little perspective on the challenges of launching products http://gigaom.com/2013/03/07/google-launches-and-sells-out-of-a-30-nexus-7-dock/
In the better late than never category, Google introduced a simple dock for its Nexus 7 tablet on Wednesday evening... Sadly, in what’s becoming a recurring theme, the dock is sold out as of Thursday morning... It really shouldn't take a half-year or more to introduce simple accessories for a product. And once they finally arrive, why add insult to injury by not producing enough inventory?
The odd thing to me is that it’s not as if Google doesn't know how many Nexus 7 tablets have been sold. Yes, the tablet can be purchased outside of the Google Play store at some brick-and-mortar retailers, but Google surely keeps track of Nexus 7 activations.