Hmmmm, I think my SP3 is pretty cool but I'm pretty sure the general population wouldn't agree unless it had a piece of fruit etched into the back of the screen. I'm not sure a firmware update can fix it.
I bought my I7 last Saturday 8/16 and the first thing I did after setup was check for updates........ There were 44 updates required.
MS always ships a base setup of Windows that needs to be updated for all updates since the "Standard" was created. When the issue a Service pack or version (Sp1, or 8,1), that then usually becomes the new "standard"