The whole point of the original Microsoft Surface tablet, released in 2012, was to show PC manufacturers and the world just how good a touchscreen-enabled Windows PC could be, Microsoft CVP of Surface Panos Panay told Business Insider earlier this year.
"We needed to ensure it would happen right," Panay said at the time.
So when Microsoft last week unveiled the Surface Studio — a gorgeous all-in-one PC that doubles as a touchscreen drafting table for creatives — it raised a big question.
If the Surface was designed to bring the Windows PC industry around to touchscreens, what does the Surface Studio do for Microsoft?
"The entire ecosystem benefits when we create new categories and experiences that bring together the best of hardware and software," Panay tells Business Insider. He calls the Surface Studio "a new way for people to experience Windows 10, Office, Skype and more."
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