I tried to order and reached the checkout page without asking for any .edu email?!
Although unconfirmed by myself, you don't need an edu e-mail and there is no verification at least immediately. I think once you sign up for the "educational" part by being in your account, I've read they verify yearly if your still educational. All you do is select the state and city for the school, then select the school. And volia discounted prices @ checkout.
That being said, Microsoft stores offer the same discount, and do not even check ID. I get the feeling its very laxed.
Everything above is heresay, and I have no source or proof of otherwise. With that in mind, my brother is an educator, and I've bought him this as a gift.