For better or worse, the Surface will inevitably be compared to an iPad, Microsoft's own commercials pit it against a Mac Book, iPad, & notepad. In this very thread we had a gentleman point out that this is only an issue with his Surface & he doesn't even know if he would need to do this to his iPad. I'm not disagreeing with the tendencies of batteries. Nor does my opinion have anything to do with physics. However, since Gen 1 of the surface, many users have complained about battery efficiency, this includes the ipad-esque RT. I have yet to ever hear an iPad user complain of this.iPads do not even offer the functionality to view these statistics, but that doesn't mean they behave differently. As I previously stated, and as you clearly ignored, every device that uses a Li-Ion battery is subjected to battery wear. The battery wears, and it then requires recalibration. Depending on usage, you will also require recalibration more or less frequently.
Furthermore, iPads are basically the most casual devices on the market after the common iPhone. I bet that most iPad users will be shocked to hear that their battery capacity decreases over time with usage, so how can they be expected to complain about something they have never heard of? Again, this does not mean the phenomenon does not exist - simply that you are ignorant to it.
My arguments have nothing to do with whether this is right or wrong, but if you plan on marketing this as an "all things Appke" killer you either a) don't include this erratic statistic, or b) provide the proper education as so many of you advocate.
This whole "it's like that because it just is" argument some wonderfully pleasant people in this thread have utilized is exactly why Microsoft has flopped with this hipster generation. Technology is no longer reserved for the IT crowd, it hasn't been for years. Apple products sell because they just work. Go to an Apple forum, threads like this don't exist.
I hate all things Apple, think they're overpriced and infective. But, they have the marketing and mindset right.