The scuttlebutt is... it's not for high end users is the entry level device. Oh, then where's the entry level price? Last I checked entry level laptops were in the 2-4 hundred dollar range, $1299 is nowhere near entry level price. Oh, we must be talking about entry to country club level. Yes, Apple is taking Billions to the bank so why should they bother with commoners. A premium product at a premium price for well qualified clientele, that's the road to gold for Apple. The computer for the rest of us really meant the computer for the upper class.
This might sound like I'm complaining, I'm not. I'm just trying to shine the light so everyone sees what were looking at.
So who is this device for? or who is it not for???
Its not for:
Developers, gamers, studio artists, graphic designers, heavy office/power users, really anyone who would do more than the lightest of tasks.
Who is it for:
The rest of us. The fluffy form over function fashionistas who don't really care about work, working, or performance and just want the style regardless of how limiting or uncomfortable it is.