It has permeated media now. NFL, New Amsterdam TV Show, Greys Anatomy, 911 show, new Bad Boys movie, pretty much any movie/tv show that has tech involved. I love it because now it's more realistic using a Surface Pro to accomplish the tasks they're trying to do in the movie. Before, it was iPads, and I was like "Yeah ok....because a mobile operating system can EASILY do that, right?" lol. Now that I see it's a Surface Pro it's like "Yep, DEFINITELY easily possible on the Surface Pro due to Windows 10 having the flexibility and robustness to be able to accomplish the task."